How it works

A business question becomes research, challenge, and an action plan.

See the five-stage process and inspect the evidence, disagreement, and final recommendation in a complete sample analysis.

One decision. Five stages.

A structured review you can follow from question to next step.

  1. 01

    Research

    Selected advisors investigate the question independently using current web sources and your project context.

  2. 02

    Challenge

    A skeptic rechecks the reports, looks for weak assumptions, and brings counter-evidence into view.

  3. 03

    Debate

    Advisors respond to one another’s evidence in an attributed transcript, so you can see where they agree or differ.

  4. 04

    Reach a decision

    A consensus document summarizes the recommendation, action items, owners, risks, and unresolved questions.

  5. 05

    Follow up

    Question a finding or add new information. Apply a follow-up to generate an updated consensus when the picture changes.

Make the reasoning inspectable

Don’t stop at the recommendation.

Each analysis keeps the supporting record alongside the final decision, so you can review where the advice came from and what remains uncertain.

  • Open source links behind the research and check them yourself.
  • Read advisor reports and the attributed debate, including unresolved disagreements.
  • Use the consensus document to see the recommendation, risks, and next actions together.

Illustrative sample analysis · not a customer case study

Should a small roaster invest $85,000 to expand wholesale?

Recommendation: don’t commit the full investment yet. Run a bounded pilot and validate demand, costs, and operating impact first.

Inspect the full reports and decision record

Different perspectives, one question

Choose the perspectives relevant to your decision.

The advisor team can cover finance, operations, sales and marketing, technology, strategy, risk, legal questions, competitors, and customer experience. The skeptic is included to test the findings.

Finance

Financial analysis, runway, pricing

Operations

Process, scaling, efficiency

Sales & Marketing

Pipeline, GTM, customer acquisition

Technology

Architecture, engineering, tech debt

Strategy

Positioning, competitive moat, growth

Risk

Risk assessment, compliance, threats

Lawyer

Your legal risk advisor for contracts, obligations, and regulatory questions

Competitors & Industry Specialist

The senior specialist on your field, that knows and researches everything about your competitors

Customer Satisfaction

Your specialist in customer satisfaction, it puts itself on the customer shoes

Skeptic

Cross-examines all reports for blind spots

Keep the decision useful

The work stays connected to your projects.

Project context

Keep related decisions, documents, and previous meetings together. Choose what context to bring into each new analysis.

Follow-up conversations

Challenge a passage, ask for more depth, or add new findings without losing the reasoning behind the original decision.

Shareable record

Share the consensus and supporting sources with a co-founder, teammate, or advisor.

Want more detail?

Bring one decision. See the full process.

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